It is no secret that marketing professionals face a myriad of marketing challenges including that of delivering an exceptional customer experience.
That’s why it is gratifying when successful marketing executives are willing to share proven strategies for success. I am pleased that Tim Searcy, CEO of ACCENT Marketing Services and Patty Schafernak, Marketing Leader at GE Capital, took the time to share their insights.
Or course, if you attend the Customer Experience Marketing Summit in September (www.cemsummit2012.com), you will have the pleasure of hearing thought leaders like these in person! The Summit speakerswill present actual case studies and breakthrough strategies to achieve customer experience marketing success in both B2B and B2C. This is an ideal event to get specific, actionable information on customer experience marketing and voice of the customer strategies.
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.