Last week’s blog was my personal invitation to attend what is shaping up to be one of the best conferences to help you benchmark your customer experience marketing strategies against real-life case studies from industry experts and thought leaders. This week, I am outlining my top 5 reasons why you need to attend this Summit. 1) Compelling speakers. Learn from the most passionate thought leaders on customer experience, engagement and preference management. Get out of the office (less distraction!) and be around like-minded people who face the same challenges that you do. You’ll hear actual case studies with ideas that you can share with the rest of your team when you return. 2) Comprehensive agenda. There is literally something for everyone who is involved with customer experience marketing. You’ll discover the strategies and secrets that enable marketers to consistently achieve double digit results in response and revenue. Learn how to deliver what consumers want while at the same time ensuring compliance with privacy regulations. And there is much, much more. Check out the full Agenda and lineup of Speakers at http://www.cemsummit2012.com/agenda.asp. 3) Immediate return on investment. Hear real-life customer experience strategies that work — and that you can act on immediately. Supercharge your own customer experience marketing strategies with ideas for both B2B and B2C. 4) Talk to the experts. Meet industry leaders; rub elbows with speakers, sponsors and your peers. This event is right-sized to make meeting new connections easier. Bring plenty of business cards to share! 5) Value. The Summit is designed so that you get specific, actionable information on customer experience marketing and voice of the customer strategies in a relatively short time. We’ve assembled a stellar lineup of speakers — most of whom are presenting case studies and statistics that have never before been presented at a conference. Your registration fee includes most meals and snacks plus a free copy of Ernan Roman’s book, “Voice of the Customer Marketing.” The Early Bird registration rates expire on July 31, so make plans to attend now!
About the Author:
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
Labels: CEMSummit2012.com, customer experience, experts, ROI, thought leaders