This is a personal invitation to attend what is shaping up to be one of the best conferences to help you benchmark your customer experience marketing strategies against real-life case studies from industry experts and thought leaders. The Customer Experience Marketing Summit, to be held in Atlanta on September 19 & 20, features a powerful lineup of speakers from industry giants as Coca-Cola, Intuit and Symantec who will share real-life experiences that will help B2B and B2C marketers address the challenges of delivering a personalized customer experience. You’ll hear statistics from actual case studies that show how marketers are consistently achieving double digit increases in response and revenue. There is no better way to understand the critical roles that preferences, personalization and privacy play in executing high impact marketing campaigns than from actual case studies by experts who are passionate about customer experience marketing. The Summit also features a keynote presentation from renowned direct marketing expert and Marketing Hall of Fame inductee, Ernan Roman. He will explain the six key insights for unprecedented customer engagement — all based on recent findings from Voice of the Customer research. This information includes fresh content and case studies that have never before been presented at a conference. Also, we’re partnering with many trade associations who are offering registration discounts to their membership base. To see if you qualify for a discount on registration, contact firstname.lastname@example.org. Be sure to take advantage of our Early Bird rates which expire at the end of the month. I hope to see many of you at the CEM Summit this September!
About the Author:
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
Labels: CEMSummit2012.com, customer experience, preference management