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Does Your Customer Experience Provide Competitive Differentiation?


Do you know the secrets that innovative marketers such as Microsoft and the Gilt Groupe use to deliver exceptional customer experience strategies that have enabled them to achieve unprecedented levels of new and repeat sales?

You find the answers to this — and other customer experience marketing issues — at the Customer Experience Marketing Summit on September 19 and 20 in Atlanta. As one of the hosts of the event, I encourage you to attend and learn from real-life case studies presented by a powerful lineup of speakers from industry giants such as Coca-Cola, Intuit and Symantec.

Ernan Roman, president of Ernan Roman Direct Marketing, author and recent Marketing Hall of Fame inductee, will provide the answers to “Does Your Customer Experience Provide Powerful, Competitive Differentiation?” Using actual Voice of the Customer research, he will explain the six key insights for unprecedented customer engagement. You’ll learn why consumers seek companies that engage them, how using customer-driven relationships creates an essential differentiator, and much, much more.

Ernan’s presentation includes fresh content and case studies that have never before been presented at a conference.

In the past few weeks, we’ve added new speakers and sponsors to the Customer Experience Marketing Summit. There is a wealth of information packed into a day and a half. We’ve also allowed for ample networking time to discuss ideas with your peers. I encourage you to visit the Summit web site at www.cemsummit2012.com for more details on the agenda and speakers.

Also, we’re partnering with many trade associations who are offering registration discounts to their membership base. To see if you qualify for a discount on registration, contact cemsummit@possiblenow.com. Be sure to take advantage of our Early Bird rates which expire at the end of the month.

I hope to see many of you at the CEM Summit this September!

Feel free to follow the CEM Summit on Twitter @cemsummit.



About the Author: 
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
 Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey 

Top 5 Reasons To Attend The Customer Experience Marketing Summit

Last week’s blog was my personal invitation to attend what is shaping up to be one of the best conferences to help you benchmark your customer experience marketing strategies against real-life case studies from industry experts and thought leaders.

This week, I am outlining my top 5 reasons why you need to attend this Summit.

1)    Compelling speakers. Learn from the most passionate thought leaders on customer experience, engagement and preference management. Get out of the office (less distraction!) and be around like-minded people who face the same challenges that you do. You’ll hear actual case studies with ideas that you can share with the rest of your team when you return.

2)    Comprehensive agenda. There is literally something for everyone who is involved with customer experience marketing. You’ll discover the strategies and secrets that enable marketers to consistently achieve double digit results in response and revenue. Learn how to deliver what consumers want while at the same time ensuring compliance with privacy regulations. And there is much, much more. Check out the full Agenda and lineup of Speakers at http://www.cemsummit2012.com/agenda.asp.

3)    Immediate return on investment. Hear real-life customer experience strategies that work — and that you can act on immediately. Supercharge your own customer experience marketing strategies with ideas for both B2B and B2C.

4)    Talk to the experts. Meet industry leaders; rub elbows with speakers, sponsors and your peers. This event is right-sized to make meeting new connections easier. Bring plenty of business cards to share!

5)    Value. The Summit is designed so that you get specific, actionable information on customer experience marketing and voice of the customer strategies in a relatively short time. We’ve assembled a stellar lineup of speakers — most of whom are presenting case studies and statistics that have never before been presented at a conference. Your registration fee includes most meals and snacks plus a free copy of Ernan Roman’s book, “Voice of the Customer Marketing.”

The Early Bird registration rates expire on July 31, so make plans to attend now!

Read more about the Customer Experience Marketing Summit at www.cemsumit2012.com. For any questions, please contact cemsummit@possiblenow.com.




About the Author: 
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
 Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey 

Speakers, Sponsors Added To Customer Experience Marketing Summit

Customer Experience Marketing Summit (CEMSummit)
Join us at the Customer Experience Summit 2012
This is a personal invitation to attend what is shaping up to be one of the best conferences to help you benchmark your customer experience marketing strategies against real-life case studies from industry experts and thought leaders.


The Customer Experience Marketing Summit, to be held in Atlanta on September 19 & 20, features a powerful lineup of speakers from industry giants as Coca-Cola, Intuit and Symantec who will share real-life experiences that will help B2B and B2C marketers address the challenges of delivering a personalized customer experience.

You’ll hear statistics from actual case studies that show how marketers are consistently achieving double digit increases in response and revenue. There is no better way to understand the critical roles that preferences, personalization and privacy play in executing high impact marketing campaigns than from actual case studies by experts who are passionate about customer experience marketing.

The Summit also features a keynote presentation from renowned direct marketing expert and Marketing Hall of Fame inductee, Ernan Roman. He will explain the six key insights for unprecedented customer engagement — all based on recent findings from Voice of the Customer research. This information includes fresh content and case studies that have never before been presented at a conference.

In the past few weeks, we’ve added new speakers and sponsors to the Customer Experience Marketing Summit. I encourage you to visit the Summit web site www.cemsummit2012.com or follow us on Twitter https://twitter.com/CEMSummit for more details. 

Also, we’re partnering with many trade associations who are offering registration discounts to their membership base. To see if you qualify for a discount on registration, contact cemsummit@possiblenow.com. Be sure to take advantage of our Early Bird rates which expire at the end of the month.

I hope to see many of you at the CEM Summit this September!




About the Author: 
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
 Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey 

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