Originally passed into law in 1991 in an effort to reduce unwanted telephone calls, TCPA has been amended over the years to include governance of SMS text messages, prerecorded voice messages and the use of automated dialing systems. That's why we recommend technology solutions and data verification services to help companies comply with privacy regulations – thereby avoiding the rising tide of class action lawsuits.
"Any company that calls or texts consumers must understand the requirements of TCPA and use the right technology to process their campaign lists and verify permission," says Ron Patrick, Director of Product Architecture at PossibleNOW.
It should also be noted that TCPA lawsuits are not limited to account recovery or outbound marketing companies. Lawsuits have been filed across many industries, including against sports franchises, social networking companies, retailers, pharmacies, travel and entertainment companies and online service providers.
PossibleNOW's MyPreferences collects and manages consent while DNCSolution scrubs and verifies contacts, empowering companies to engage in marketing, sales, support, account recovery and more. No matter your industry, there is a solution that fits your business and keeps you compliant.